tw telecom - Channel Monthly

More Opportunities In New and Current Markets

Businessman and businesswoman shaking hands

Business customers demand better and broader networks — and tw telecom is responding to that demand by expanding into new markets and providing new sales opportunities in existing markets.

During 2014, tw telecom has added fiber in many existing networks and is bringing its nationwide Ethernet network into five brand new markets: Salt Lake City; Philadelphia; Boston; Richmond, Virginia; and Cleveland.

John Rauscher, Senior Manager, Business Operations at tw telecom, said that Channel Partners who have been following the progress of these expansions can already begin to take advantage of the opportunities they offer.

“Channel Partners can quote and sell into all five of our new markets today,” Rauscher explains. “We can turn up customers in Salt Lake City, Philadelphia, Boston, and Richmond now, where the fiber expansion is complete; Cleveland will be ready for service in the coming months.”

Expansion in existing markets means new fiber routes and improved capacity in markets where tw telecom has already been active for some time; for example, in Indianapolis and Minneapolis, new fiber is increasing capacity and generating more opportunities with both existing and new routes.

Rauscher says the expansion process has gone very smoothly, due in part to a fiber provider partner that has helped expansion projects stay on-time and on-budget while allowing tw telecom to selectively pick routes with valuable enterprise and network opportunities.

“It’s been a quick way to bring exactly what we want to our infrastructure,” he says.

tw telecom is committed to working closely with Channel Partners to make the most of these new opportunities. A recent promotional event in Salt Lake City garnered strong attendance from local agents, which has already generated some terrific new opportunities.

General Managers can offer information about enhancements and capabilities in specific regions, and can also identify both on-net and “near-net” buildings — those that tw telecom wants to build into but needs that first sale.

Talk to your local General Manager to find out about the new opportunities and expanded capacity that are available, and what it means for your customers or potential customers.